Data Shows More Africans Traveling Within Africa (vs Outside the Continent)
The impact of travel & tourism on the economic and social development of a country can be huge, opening doors for business, trade, investment, job creation, entrepreneurship, understanding, friendship, economic development and heritage and cultural preservation.
Tourism within Africa (Africans going on holiday to other African countries) hasn’t always been the norm but lately, trends show more Africans willing and even excited to explore what the continent has to offer. This means that Africans are vacationing, going on honeymoon and traveling within the continent’s borders not out of duress, but out of pleasure. More importantly, it means that income earned on the continent is being spent within the continent; thus sustaining the amount of capital available for economic viability (and on the flip side, reducing capital flight).
Tourism to Africa may historically have focused on safaris, but that is also gradually changing given the “Africa rising” narrative and the uptick of sports tourism in Kenya, given Kenya’s performances in the Olympics.
The travel & tourism sector faces challenges of course, given the global terrorism scare. However, the impact of this scare has been fairly minimal as people continue to travel for work and play. Given the “Africa rising” narrative therefore, travel and tourism is expected to grow over the coming years with new destinations and investment opportunities emerging, as tourism becomes increasingly affordable across the developing world and as the developing world continues to play its part in attracting foreign investment.
This growth will require African countries to adopt a coordinated approach between their industries, governments, educational institutions and global image to ensure that they fully harness the potential of the sector in the years ahead.
Here’s a look at the long term growth of travel & tourism. See below for header definitions. To read the full report, click here.
* Travel & Tourism’s Contribution to GDP – this reflects the economic activity generated by industries such as hotels, travel agents, airlines and other passenger transportation services (excluding commuter services).
* Travel & Tourism’s Contribution to Employment – this includes employment by hotels, travel agents, airlines and other passenger transportation services. It answers the questions “how many jobs did the T&T sector generate?”
* Visitor Exports & Investment – money spent by foreign visitors to a country (or visitor exports).