Cote d’Ivoire – Most Fertile Investment Environment in Africa (Today)
The Africa Prospects Indicators report, released earlier this year by Nielsen Africa, ranks leading Sub-Saharan African markets on their macro-economic, business, consumer and retail prospects. In it, the report shows Côte d’Ivoire in the leading position for opportunities for existing and potential investors (a surprise to me).
Cote d’Ivoire is in the top spot because according to Nielsen Africa, the country’s “stable economic growth and inflation climate and recent elections, provide a fertile investment environment.” The report goes on to say that the country’s main prospects for achieving growth are consumer-related elements such as identifying and fulfilling consumer needs, brand and product awareness and trust and recommendation.
Nigeria dropped to 4th place given its declining economy – a result of the fall in global oil prices -, while Kenya and Tanzania climbed the overall rankings to second and third place respectively. Zambia rounds out the top five (see chart above).
Click here to read the full report.